Select Bus Service
The Select Bus Service, is MTA new Bus Rapid Transit line rolled out at the end of June in the Bronx, with plans for a 34th Street line to follow. The design involved creating a unique bus wrap for all SBS buses and bus stop shelters. The challenge was to make the buses unique yet fitting within MTA's current bus fleet.
Client: Metropolitan Transit Authority
Art Director: Willy Wong
The Bus is all over Youtube and a bit on vimeo.
A short doc for Streetfilms.org on the new select bus service in the Bronx.
New York City's Bus Rapid Transit