Bike Month NYC 2009
During the month of May Transportation Alternatives encourages
New Yorkers to bike more, with numerous rides and events, like Bicycle
Fetish Day. The idea for bike month creative this year was bike transit
as a viable transportation method, more than a hobby. The creative features
various types of people on different bikes, this was implemented on bus
shelters, calendars, taxi video screens, subway cards, urban panels, cycling
maps, and t-shirts.
Client: Transportation Alternatives, Department of Transportation.
Creative Director: Willy Wong
